About the new collection: ZS Euphoria
Euphoria-a feeling or state of intense excitement and happiness.
The Journey before the launch
After successfully launching the first From Turkey with Love- accessory collection in numerous boutiques in South Africa during 2015, the brand had raised enough capital to expand our product line. I decided to focus our efforts towards launching a semi-precious fine jewellery collection to serve the needs of the niche market. The process was rather lengthy & exhausting but the team remained engulfed in a feeling of intense excitement & happiness to see the outcome & final product. We managed to display a few samples from the ZS-Euphoria collection at the brands private launch party in Cape Town, South Africa last year to test the waters & get a feel on the response from our clientele. The response was simply as we had wished & prayer for, having all the samples sold out immediately the next day also resulting in the pre-order lists being filled up with clients waiting for their own sparkly pieces upon the launch date. I was filled with gratitude & happiness and found myself boarding a plane back to a wintery Eastern Europe the same weekend to start preparing the collection. Despite wanting to spend my birthday& summer holiday with my family at home in Cape Town I had to learn a valuable lesson, at some point in life we all have to make sacrifices to achieve our short & long term goals. This was just one of those lessons.
The next 2 months was tiring, our festive season literally consisted of working late nights & public holidays filled with tears due to the pressure of not only catering for online pre-orders but also for the upmarket boutiques. The team & I devoting most of our time to creating the new sparkly collection so that every piece was doused in the luxury women desire also possessing an element of beauty & euphoria. We worked hard to get the collection to be launched before January 2016.
Surprisingly 1 month before the initial release date, on December 26th despite the launch date on printed catalogues we managed to launch & ship the first ZS-Euphoria collection to Alesia boutique due to the demand from clientele.
During 2016 we also launched the collection in:
Indian Summer boutique- Franschoek
LAUNCHING MARCH 2016:
In upmarket JHB boutiques
About the ZS-Euphoria collection
An intricate collection that embodies modern elegance with timeless sophistication the new collection was crafted from authentic 925 sterling silver & dipped in rose gold featuring high quality crystals equivalent to that of Swarovski as well as semi-precious stones. The collection was focused on unlocking beauty & enhancing femininity for the wearer so she feels as if her power & confidence is being returned back to her.
We still included some of the ancient talismans from our first collection like that of the Hamsa Hand, evil eye & clove as the response from our clientele felt that the ancient symbolic meanings behind each piece encouraged & motivated them to keep moving forward through their challenges in a quest for spiritual growth, self awareness & love for the meaning & efforts devoted into the creation behind the pieces.
The well-known blogger & designer from Birdline blog & Strada chic clothing label in South Africa recently decided to pair & style some of the pieces up to demonstrate the versatility of the new collection in a fierce shoot along side local photographer Lisa Gabriel. The result being style perfection the two brands perfectly complimenting each other & proving the new collections chic versatility.
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Click here for details on Aphrodite ring
Nadia wearing our Chandelier earrings
1. Chandelier earrings
2. Adjustable Tennis Bracelet
3. Eternity ring
Click here for Adjustable Tennis bracelet details
Click here for Pyramid Earring details
Click here for Eternity Pendant details