Founder and Director

Zakiyyah Smailovic, Managing Director of House of ZS founded the company in 2015, House of ZS began as a jewellery and accessory brand that’s grown to grace the pages of internationally renowned fashion magazines including Vogue, Glamour and Cosmopolitan, as well as to be worn by celebrities including the Kardashians and Gigi Hadid.

What began as a venture in jewellery design, Business and Marketing graduate Smailovic quickly evolved in entrepreneurship as House of ZS grew to become a global multi-branded concept store supporting other premium brands to help them grow. Zakiyyah featured in Cosmopolitan’s ‘Power List of Businesswomen to Watch’ (2017), luxury lifestyle TV show ‘Top Billing’ as one of South Africa’s most dynamic entrepreneurs and designers, and been profiled by Forbes Women Africa (2017) for the incredible success of House of ZS.

Inspired by her travels around the world and her love of fashion, in 2017 Smailovic collaborated with the exclusive Nikki Beach resort in Bodrum, Turkey to develop & launch their first luxury lifestyle resort boutique, under the House of ZS name. 

Above all, her eye for design, keen curatorial ability, entrepreneurial know-how and love for all things luxury have seen her passion blossom into a global retail chain well on track to become an international empire. Currently, Smailovic divides her time between Turkey & United Arab Emirates.


House of ZS is an exclusively jewelry & accessory brand that is handcrafted from using 14k and 18k gold and semi-precious stones. Having provided first class customer service to their clients for almost a decade the brand has grown to see great heights like featured on Gigi Hadid on the cover of Vogue Magazine.

Zakiyyah Smailovic’s creations are much more than what meets the eye, they encompass ancient wisdom and inspiration from the universe transformed into sophisticated, timeless pieces for you to enjoy. 

Our mission is to empower you, one sparkly piece at a time, as a daily reminder to be fearless, to dream and to be optimistic.

House of ZS - Concept stores

House of ZS stores were located at the worlds best international 5 star resorts & retail developments within Turkey & the United Arab Emirates. House of ZS offers not just our own products but also a variety of premium swimwear, resort wear, accessories and summer apparel brands sourced from all around the world for both men, women & children. We provide the ultimate lifestyle shopping experience through our aesthetically pleasing environment, knowledgeable & professional team that provide impeccable service, inspiring our customers to Live Life Glamorously.


Watch our feature on Top Billing and see some of our gorgeous pieces. 

View more press features here!
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